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P3 Racing Unit 1, Marshall Business Centre, Faraday Road, Hereford, Herefordshire, HR4 9NS, UK.

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IMS

About IMS Products

IMS Products was founded in 1976 by dirt track racer CH Wheat. CH's goal was to use his racing knowledge to manufacturer high-performance off-road parts and accessories. CH recognized a need for innovative products such as extended-capacity fuel tanks, high-quality foot pegs, and more durable shift levers. These were all products that were needed, but no one was really meeting the demand for off-road motorcycle enthusiasts.

Starting in a small shop in Southern California, the epicenter of the motorcycle industry, IMS began manufacturing durable, yet easy to use parts for the off-road community. The early successes were small as IMS spread by word of mouth, but by the early 1980s, a loyal following had been formed.

In 1995, CH Wheat was joined by off-road racer Scott Wright. IMS made its products available to both small and large distributors worldwide and sales increased dramatically. Being a racer himself, Wright knew the racers were the lifeblood of new product needs and feedback so he expanded rider sponsorship worldwide. The company grew tremendously from 1995 to 2000, with new, innovative products and marketing. IMS became an industry leader in fuel tank technology with their Quick Fill system, which was an immediate racer favorite. Another hit was the IMS line of wider, stronger, and more stable foot pegs.

IMS Products have been long regarded as a necessity amongst the best riders and teams in the world. As a result, almost every major off-road champion in the past two decades has used an IMS product. The IMS following, however, goes beyond just the USA, with off-road enthusiasts across the world trusting IMS products on their bikes.

IMS is constantly involved in giving back to the off-road community. Whether they're supporting organizations such as Rider Down, Warrior Built and Warfighter Made. or networking with companies to help injured riders in need of financial assistance, IMS has never turned down an opportunity to help out. Team IMS is another way the company contributes, sponsoring over 1,000 riders in all forms of motorcycle and ATV racing.

In the future, IMS looks to stick with what they are known for by expanding their foot peg lines and continuing to be the clear leader in the competitive fuel tank market. But they also believe there is always great potential for exciting new products as the company employees continue to blend years of riding experience with their manufacturing capabilities.

"So many people claim to be the best at what they do, and we don't want to say this about ourselves. We are a small family owned company trying to make a good solid part, and we stand behind our products," says Scott Wright, co-owner of IMS. "We want our customers to be happy by providing them great products; and we want to keep them a part of the IMS family with our strong commitment to customer service."